post script visions

Can I see more commercials like this please?

First saw this commercial the other day on USA. I love it. Beautifully done and some really wonderful information. Cheers Sprint.

We all use technology, but it is still crazy to think about everything that is going on right now. So much information.

The commercial director and as photographer legend Howard Zieff died at the age of 81. He was most well-known for his Alka-Seltzer commercial (“Mama mia, that’s a spicy meatball!” ) and the Levy’s Jewish Rye ads (“You don’t have to be Jewish to love Levy’s real Jewish Rye”) staring common ordinary people rather than “beautiful” actors. Time magazine referred to him in 1967 as “the leading practitioner of what the trade calls the indirect sell.”

He had a unique sense of humor that made his ads stick out and more memorable. Zieff was one of the greats and helped to create the characters that we are so familiar with today such as the Marlboro cowboy. But he also broke stereotypes. Levy’s Jewish Rye ads are photographs of a Chinese man, a Black child, and a Native American all eating the rye bread.

“Everyone was blond and perfectly proportioned; I didn’t want that. Look, for the Levy’s ad. I shot many photos that failed. They weren’t the kinds of faces that gathered you up when you went on the subway. That’s what I wanted, faces that gathered you up.” –Zieff, 2002

Over the summer I saw his work at the New York Public Library’s Business and Science Center when they had a special exhibit about the history of advertising on Madison Ave. He was brilliant.

Originally found on NYTimes.com

This is really neat.

It reminds me of an exhibit at the Met, I don’t remember what the name or artist is. The exhibit is a room filled with different speakers lining the room. It is of a choir singing. Each speaker is an individual’s voice in the choir. Very impressive. I’m upset that I don’t remember what the name of it is and google doesn’t seem to have any clue of what I’m talking about.

Anyways! i like this commercial a lot.

Pinoy Pride.